3.1.5 - In summary of the approach
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is to say the messages and content to be conveyed as part of the Stakeholder engagement.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are proposed in the annex to provide some inspiring examples.
Here are the different recommendations that allow compliance with the requirements in terms of Stakeholder engagement:
🗓️ Stakeholder engagement phase
The method recommends facilitating this Stakeholder engagement phase at the closure of thestep 6 - synthesis and reporting.
Beginner level: criteria H1, I1 and J1
For this first maturity level, the closure of the approach is a key phase for Stakeholder engagement. The messages and content to convey are:
For all internal stakeholders: A reminder of the key points of🧠awareness and popularisation addressed at the launch of the approach, to introduce the reporting elements. A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to give each person a role in the success of the actions.
For all external stakeholders: A📢reporting and communication : prepare a summary of the approach to send to stakeholders who request it, based on the results and deliverables obtained. Emphasise the actions in particular rather than the numbers.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All of the organisation's stakeholders regarding public communication of the results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly adapted here.
Impact and selected actions reporting workshop (internal).
Intermediate level: criteria H2, I2 and J2
For this second maturity level, the closure of the approach is a key phase for Stakeholder engagement. The messages and content to convey are:
For all internal stakeholders: A reminder of the key points of🧠awareness and popularisation addressed at the launch of the approach, to introduce the reporting elements. A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to give each person a role in the success of the actions.
For downstream external stakeholders (for example customers): A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices in the use of sold products.
For upstream external stakeholders (for example suppliers): A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to explain the co-benefits of the approach and highlight synergies (show how the organisation helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A📢reporting and communication : publish a summary of the approach on its website, based on the results and deliverables obtained.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
A portion of external stakeholders: at least one upstream or downstream external stakeholder (customers or suppliers), depending on their impact in the Bilan Carbone®.
All of the organisation's stakeholders regarding public communication of the results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train staff in charge of communication, with "golden rules" (how to communicate, how not to communicate).
Internal reporting workshop on impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary, specific to the supplier footprint.
For downstream stakeholders: display the information at the point of purchase of the product/service. Link awareness-raising & customer communication.
Advanced level: criteria H3, I3 and J3
For this third maturity level, the closure of the approach is a key phase for Stakeholder engagement. The messages and content to convey are:
For all internal stakeholders: A reminder of the key points of🧠awareness and popularisation addressed at the launch of the approach, to introduce the reporting elements. A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to give each person a role in the success of the actions.
For downstream external stakeholders (for example customers): A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices in the use of delivered products.
For upstream external stakeholders (for example suppliers): A 📢reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋empowerment to explain the co-benefits of the approach and highlight synergies (show how the organisation helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A 📢reporting and communication : publish a transparent summary of the approach on its website (results, actions, and above all the methodology used).
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All external stakeholders
📊 For this Advanced level, specific messages must be adapted to the context and the organisation's profile. Compare the actions retained in the transition plan with those of the sector or competitors where possible. Put into perspective according to the classification of the “profiles” :
Profile or sector “lower-emitting or decarbonising”: For an activity less emitting, the objective is to influence (mobilise its internal staff on reducing their professional and personal footprint, mobilise its upstream and downstream value chain through dialogue and shared actions). The objective should not obscure the need to decarbonise (every degree and every tonne counts) nor to question its relevance in a low-carbon world.
Profile or sector “very emitting”: For an activity very emitting : the objective is the possible carbon gain and not the carbon result at a given moment. The organisation is expected on its transition plan and the scale of its decarbonisation, more than on its current bilan. The objective is to focus efforts on its issues and significant categories.
Profile or sector “at risk”: For an activity "at risk" one must consider the need to change the business model, to change activities. Address actions, means to do so from examples & feedback. The objective is to reach the organisation’s overall vision and strategy.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train staff in charge of communication, with "golden rules" (how to communicate, how not to communicate).
Internal reporting workshop on impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary, specific to the supplier footprint.
For downstream stakeholders: display the information at the point of purchase of the product/service, for example on invoices, with a dual indicator (price and CO2e). Link awareness-raising and customer communication.
For the entire value chain: connect actors (workshops, debates, conferences) with feedback, good practices, initiate "action" working groups.
🗓️ For the evaluation of the approach
Whatever the 3 maturity levels, the result of the evaluation of thestep 7 - evaluation and quality of the Bilan Carbone® is one more element that can be reported/communicated in the same way as the summary of the approach.
All information on the operational boundary is documented and Do you have a comprehension question?Consult the FAQ . The method is living and therefore likely to evolve (clarifications, additions): find the.
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