3 - Introduction to mobilisation

Introduction to the conduct of step 3: definitions, governance, requirements and deliverables.

Source: Freepik

The vision of Bilan Carbone® is not solely focused on carbon accounting and the definition of a transition plan. It is an approach in which the phases of Stakeholder engagement are fundamental and ambitious. In order to facilitate the move to action, the Bilan Carbone® approach requires a Stakeholder engagement around the Bilan Carbone® project and the transition plan that will be deployed.

Stakeholder engagement continues continuously throughout the Bilan Carbone® approach. The timing of each Stakeholder engagement phase is given here as indicative: the important thing is that the right messages are conveyed to the right targets.

To achieve engagement, the Bilan Carbone® approach involves several phases : outreach the issues to raise awareness, empowerment stakeholders, co-construct the actions, then reported and communicate the results. These different Stakeholder engagement phases are to be adapted to the different maturity levels, stages, stakeholders and organisation profiles:

• Step 3.1.1 : At the launch and framing of the Bilan Carbone®

• Step 3.1.2 : At the launch of data collection

• Step 3.1.3 : For the construction of the GHG profile

• Step 3.1.4 : For the construction of the transition plan

• Step 3.1.5 : As a synthesis of the approach

Figure 3: Timeline of Stakeholder engagement actions

🌐 English version of this image.

Glossary related to the Stakeholder engagement steps

All terms related to the Stakeholder engagement steps are explained in the glossary. They are reminded below:

• Stakeholder engagement action : it is the combination of a Stakeholder engagement phase (awareness raising, empowerment, coconstruction, or restitution), during a step, with one or more targets, with a more or less specific adaptation of messages according to the organisation profile.

Presentation of the different Stakeholder engagement phases:

• Awareness and popularisation 🧠 : The main issue of awareness raising and popularisation of the issues is to understand in order to act : strengthen the understanding of essential information around energy and climate issues, and bring people together around the approach to ensure better integration of the Transition Plan.

  Objective : Create the necessary soil for a good understanding of the issues, for acceptance of change and of future actions to be undertaken, and enable the organisation to identify the risks and opportunities associated with the ecological transition.

  Indicator : Level of knowledge and understanding of the issues.

• Empowerment 🙋: The main issue of empowerment is to give everyone a role in the approach. To make stakeholders aware that every degree matters, that every action counts and therefore that every employee matters in the implementation of these actions. For the organisation to become aware that it is a matter of sustainability. New responsibilities will emerge from the approach and will enhance existing positions by taking into account an essential component related to the durability of the activity.

  Objective : Engage and enable each stakeholder to get moving and take action.

  Indicator : Level of participation in the approach and level of taking action.

• Coconstruction 💭: The main purpose of coconstruction is to highlight initiatives, sharing and consultation. Coconstruction is central and is therefore closely linked to other types of Stakeholder engagement: the consulted stakeholders must have a sufficient level of information about the approach, which requires upstream an 🧠effective awareness raising and popularisation, as well as a 📢 transparent restitution and communication. Coconstruction gives a voice, encourages participation, which makes it possible to 🙋empower. It makes it possible to identify the carbon reduction axes that the organisation and its stakeholders can consider, drawing on their knowledge (of the process, the product, the organisation).

  Objective : To confront the choice of actions with real possibilities and potential alternatives, in order to arrive at a transition plan perceived as a joint project by the organisation and its stakeholders.

  Indicator : Level of participation in the coconstruction of the transition plan.

• Reporting and communication 📢 : The main challenge of reporting and communication is to enable appropriation of the results and actions by the different stakeholders concerned. To link global issues, local issues, the organisation's impacts, the role of stakeholders in these impacts, the resulting actions, and the role of stakeholders in the success of these actions.

  Objective : Make this approach an initiative that goes beyond the project team to reach other concerned stakeholders (primarily internal employees) through the implementation of actions, in a logic of cross-functionality, togetherness, reputation and exemplarity.

  Indicator : Level of knowledge and understanding of the results (impacts and actions)

Presentation of the different adaptations:

• Stages of the approach 🗓️ : Stakeholder engagement continues continuously throughout the Bilan Carbone® approach and adapts to the different stages:

  • At the launch and framing (step 1) : awareness and popularisation

  • For the identification of emission sources and data to be collected (step 2) : empowerment of information & data holders

  • For the accounting of emissions (step 4) : results presentation intermediate

  • For reflections around the transition plan (step 5) : coconstruction of actions

  • For the finalisation of the approach (step 6) : empowerment, reporting and communication

• Targets and stakeholders 👥: Stakeholders revolving around the organisation can be distributed as follows. They will be solicited in distinct phases of the stakeholder engagement.

  • Project team, internal sponsors

  • Management

  • Other internal collaborators (employees, staff, volunteers)

  • Upstream external stakeholders (suppliers)

  • Downstream external stakeholders (customers)

  • Other external stakeholders (financial and technical partners, local actors, professional federations, or other partners on topics strategic for the organisation such as education, innovation, development).

• Organisation profile 📊 : The different organisation profiles should be taken into account to adapt the messages transmitted. They can be divided by sector & activities, or at minimum between:

  • Profile or sector "less emitting or decarbonising"

  • Profile or sector "very emitting"

  • Profile or sector "at risk"

  This classification remains subjective, but it can be based on the framework proposed in the annex. Being part of a "less emitting" sector does not mean that the organisation is actually low-emitting. This classification must be analysed in light of the organisation's actual activity. For the Beginner and Intermediate levels, messages are rather universal. The adaptation of the message becomes increasingly specific and ambitious as the organisation's maturity increases. A specific zoom is necessary from the Advanced level, as presented in the following sections and in the Governance related to the Stakeholder engagement steps annex.

The governance of the Stakeholder engagement step is part of the

of the Bilan Carbone® approach presented previously. It is the coordinator who leads the various Stakeholder engagement phases. overall governance The facilitators or facilitators may be external or internal depending on the skills sought. To scale up the Stakeholder engagement phases, it is advisable to train a team of internal facilitators. The involvement of certain teams or services will be essential to the proper conduct of the Stakeholder engagement steps, in particular senior management and communication.

Requirements related to the Stakeholder engagement steps

and recommendations, for each of the maturity levels. The Stakeholder engagement content must take into account the organisation's maturity level. They are explained in detail in the following subsections.

As a reminder, here is the summary of the requirements Stakeholder engagement:

Beginner level

H: Targets of the engagement

• H1: The engagement targets at least the organisation's internal stakeholders, that is to say the project team, employees and management.

  • I: Messages of the engagement

• I1: The following Stakeholder engagement phases: awareness raising and popularisation, empowerment, restitution and communication, occur at least once in the approach.

  • J: Stakeholder engagement steps

• J1: At least one Stakeholder engagement action takes place during the launch and framing steps of the approach, the intermediate restitution and the synthesis of the approach.

  • H2: The engagement targets internal stakeholders (project team, employees and management). It is extended to at least one external stakeholder (clients or suppliers), depending on their impact in the Bilan Carbone®.

Intermediate level

Advanced level

The information and deliverables obtained at the end of step 3, and associated with the above requirements, are to be

A summary of the different Stakeholder engagement phases that have been implemented: their targets, the messages conveyed, their format, the associated step of the approach. reported at the end of the approach:

• For example: one line per Stakeholder engagement action. Additional information is useful (format, date, participation, etc.):

Targets

Action No. 1.	Project team	At the launch of data collection	Stakeholder engagement action
Date - Format - Participation Action No. 2 Date - Format - Participation	Other internal employeesManagementUpstream external stakeholdersDownstream external stakeholders	Stakeholder engagement phase	Reporting and communication
[…]	Management	As a synthesis of the approach	Awareness and popularisation
[…]	Upstream external stakeholders	For the construction of the transition plan	Empowerment

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All information on the operational boundary is documented and Do you have a comprehension question?Consult the FAQ . The method is living and therefore likely to evolve (clarifications, additions): find the.