3.1.1 - At the launch and framing of the Bilan Carbone®
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is to say the messages and content to be conveyed as part of the Stakeholder engagement.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are proposed in the annex to provide some inspiring examples.
Here are the different recommendations that allow compliance with the requirements in terms of Stakeholder engagement:
🗓️ At the launch and scoping of the Bilan Carbone®
The method recommends facilitating this Stakeholder engagement phase during thestep 1 - initiate a Bilan Carbone®.
Beginner level: criteria H1, I1 and J1
At the launch of the Bilan Carbone® approach, a 🧠 awareness and popularisation of the issues is necessary. The messages and content to convey are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, objectives, process, schedule and resources allocated to the project.
For all targeted stakeholders: understand why it is being done : Present the elements related to the project context: basic awareness of energy–climate issues, some scientific foundations of carbon accounting, regulatory history and prospects, anticipation of physical and transition risks, presentation of potential opportunities and co-benefits of the approach.
Specific to senior management: understand what its interest is : Present the vulnerabilities and opportunities of an organisation in general, and begin to address the following the Bilan Carbone®.
👥 The targeted stakeholders are therefore, at a minimum:
Project team and internal project coordinators
Management
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed, including a popularisation kit of the issues, particularly adapted here. Other formats may be relevant, such as setting up workshops (example: Bilan Carbone® Collage) that appeal to participants’ emotions, focusing mainly on the issues and initial action pathways.
Intermediate level: criteria H2, I2 and J2
At the launch of the Bilan Carbone® approach, a 🧠 awareness and popularisation of issues is expected. The messages and content to convey are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, objectives, process, schedule and resources allocated to the project.
For all targeted stakeholders: understand why it is being done : Present the elements related to the project context: in-depth awareness of energy–climate issues, scientific foundations of carbon accounting, regulatory history and prospects, anticipation of physical and transition risks, presentation of potential opportunities and co-benefits of the approach, openness to other planetary limits and related issues (adaptation, biodiversity, resource depletion).
Specific to senior management: understand what its interest is : Focus on the Bilan Carbone® issues of the organisation in question. The vulnerabilities and opportunities specific to the organisation (dependence on fossil fuels, regulatory, business, image, etc.) are addressed in step 2.5 of the approach. Begin to address the following the Bilan Carbone®. Provide examples of transition pathways from other organisations.
Specific to the project team: build competencies on carbon accounting : Master the notion of emission factors (operation, changes over time), master the notion of uncertainties (operation, consequence of collected data), have orders of magnitude between activity data and associated emissions, have general figures on sectors.
👥 The targeted stakeholders are therefore, at a minimum:
Project team and internal project coordinators
Senior management, including the managers to involve in the approach (example: focal points of the organisation’s various services)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
A popularisation kit of the issues, particularly adapted here.
The setting up of workshops (example: 2 tonnes) that appeal to participants’ emotions, and allow manipulation of orders of magnitude and debate on reduction actions.
The build-up of competencies on carbon accounting can be done pedagogically via a practical case. For example through training part of the project team in the Bilan Carbone® method, as required in the Intermediate level.
Advanced level: criteria H3, I3 and J3
At the launch of the Bilan Carbone® approach, a 🧠 awareness and popularisation of the issues is expected. This knowledge is a prerequisite for Beginner level maturity. It is therefore primarily reminders and updates. The messages and content to convey are:
For the project team and senior management: Some reminders to understand the approach, understand why it is being done, understand what its interest is, as presented in the Intermediate level.
For the project team and senior management: Update knowledge on what has changed since the last assessment (evolutions in scientific knowledge, events, news).
Specific to senior management: Tailor awareness to the Bilan Carbone® issues of the organisation in question: vulnerabilities and opportunities specific to the organisation (dependence on fossil fuels, regulatory, business, image, etc.) addressed in step 2.5 of the approach. Account for what is being done in the sector (international targets, possible voluntary commitments in the organisation’s sector, examples of other similar or competing organisations).
For this third maturity level, two additional Stakeholder engagement actions are expected:
The 🙋empowerment of the organisation by addressing the importance of their roles and responsibilities in the transition:
Specific to senior management: Refine the role of the organisation (decarbonise itself, decarbonise others, influence), discuss and debate the change of business model or systemic changes.
A 📢communication must be carried out at the launch of the approach:
Specific to internal employees or other external stakeholders: to engage them in the approach, reminder of deadlines and the level of participation expected from each stakeholder during the next steps.
👥 The stakeholders targeted here are therefore, at a minimum:
Project team and internal project coordinators: the team is trained in the Bilan Carbone® method and therefore does not necessarily need to be a target of this first awareness & popularisation step (except for knowledge updating). However, it is imperative to ensure that an internal team is capable of facilitating these Stakeholder engagement phases with other stakeholders.
Senior management: broaden to other members of senior management and service managers who at this stage have not been sensitised or empowered.
Other stakeholders (internal employees, upstream and downstream stakeholders)
📊 For this Advanced level, specific messages must be adapted to the organisation’s context and profile. The organisation shall become aware of what is being done in its sector:
Sectoral constraints (regulatory frameworks, international targets, etc.)
Sectoral news (sectoral decarbonisation plans, think tanks, etc.)
Feedback from experience (possible voluntary commitments in the sector, examples of similar or competing organisations)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
To meet the Stakeholder engagement requirements of an Advanced level (reminders and updating of knowledge, adaptation of messages to the organisation’s profile), the Bilan Carbone® method recommends sending a knowledge questionnaire upstream: to assess the level of knowledge and adapt the awareness component and the level of depth.
Senior management is the primary target here: the training decision-makers guide of the Bilan Carbone® method meets the Stakeholder engagement requirements in step 1.
At this maturity level, the mobilisation content can be inverted: it is for the “already sensitised” senior management to communicate its feedback to disseminate, influence and engage the sector or territory.
In principle for an Advanced level, most targets have already undergone awareness & Stakeholder engagement phases elsewhere. It is recommended not to neglect this step but to use this dedicated time to
Update and homogenise the level of interlocutors (possible turnover)
Broaden to other internal or external targets
Maintain motivation with a dedicated strategy (frame the recurrence of Stakeholder engagement, vary the formats, define the aim: general public, technical, or strategic).
All information on the operational boundary is documented and Do you have a comprehension question?Consult the FAQ . The method is living and therefore likely to evolve (clarifications, additions): find the.
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