3.1.1 - At the launch and framing of the Bilan Carbone®
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is to say the messages and the contents to be conveyed as part of the Stakeholder engagement action.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are proposed in the annex to give some inspiring examples.
Here are the different recommendations that make it possible to comply with the requirements in terms of Stakeholder engagement actions:
🗓️ At the launch and scoping of the Bilan Carbone®
The method recommends facilitating this mobilisation phase during thestep 1 - start a Bilan Carbone®.
Initial level: criteria H1, I1 and J1
At the launch of the Bilan Carbone® approach, a 🧠 awareness raising and outreach of the issues is necessary. The messages and content to convey are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, the objectives, the process, the timeline and the resources allocated to the project.
For all targeted stakeholders: understand why we do it : Present the elements related to the project context: basic awareness of energy - climate issues, some scientific foundations of carbon accounting, regulatory history and outlooks, anticipation of physical and transition risks, presentation of the potential opportunities and co-benefits of the approach.
Specific to management: understand what its interest is : Present the vulnerabilities and opportunities of an organization in general, and begin to address the next steps of the Bilan Carbone®.
👥 The targeted stakeholders are therefore, at minimum:
Project team and internal project coordinators
Management
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed, including a popularisation kit of the issues, particularly suitable here. Other formats may be relevant, such as organising workshops (example: Climate Fresk) appealing to participants' emotions, focusing mainly on the issues, and the first lines of action.
Standard level: criteria H2, I2 and J2
At the launch of the Bilan Carbone® approach, a 🧠 awareness raising and outreach of the issues is expected. The messages and content to convey are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, the objectives, the process, the timeline and the resources allocated to the project.
For all targeted stakeholders: understand why we do it : Present the elements related to the project context: in-depth awareness of energy - climate issues, scientific foundations of carbon accounting, regulatory history and outlooks, anticipation of physical and transition risks, presentation of the potential opportunities and co-benefits of the approach, opening to other planetary boundaries and related issues (adaptation, biodiversity, resource depletion).
Specific to management: understand what its interest is : Focus on the Bilan Carbone® issues of the organization in question. Vulnerabilities and opportunities specific to the organization (dependence on fossil fuels, regulatory, business, image, etc.) are addressed in step 2.5 of the approach. Begin to address the next steps of the Bilan Carbone®. Give examples of transition pathways of other organizations.
Specific to the project team: build skills in carbon accounting : Master the concept of emission factors (operation, changes over time), master the concept of uncertainties (operation, consequence of collected data), have orders of magnitude between activity data and associated emissions, have general figures on sectors.
👥 The targeted stakeholders are therefore, at minimum:
Project team and internal project coordinators
Management, including the managers to involve in the approach (example: referents of the various services of the organization)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
A popularisation kit of the issues, particularly suitable here.
The organisation of workshops (example: 2 tons) appealing to participants' emotions, and allowing manipulation of orders of magnitude and debate on reduction actions.
Capacity building on carbon accounting can be done pedagogically through a practical case. For example through training part of the project team in the Bilan Carbone® method, as required in the Standard level.
Advanced level: criteria H3, I3 and J3
At the launch of the Bilan Carbone® approach, a 🧠 awareness raising and outreach of the issues is expected. This knowledge is a prerequisite for an Advanced level of maturity. These are therefore above all reminders and updates. The messages and content to convey are:
For the project team and management: Some reminders to understand the approach, understand why we do it, understand what its interest is, as presented at the Standard level.
For the project team and management: Update knowledge on what has changed since the last assessment (evolutions in scientific knowledge, events, news).
Specific to management: Tailor the awareness to the Bilan Carbone® issues of the organization in question: vulnerabilities and opportunities specific to the organization (dependence on fossil fuels, regulatory, business, image, etc.) addressed in step 2.5 of the approach. Report on what is being done in the sector (international targets, possible voluntary commitments in the organisation's sector, examples of other similar or competing organisations).
For this third maturity level, two additional mobilisation actions are expected:
The 🙋empowerment of the organization by addressing the importance of their roles and responsibilities in the transition:
Specific to management: Refine the role of the organization (decarbonise itself, decarbonise others, influence), discuss and debate business model change or systemic changes.
A 📢communication must be carried out at the launch of the approach:
Specific to internal employees or other external stakeholders: to engage them in the approach, reminder of deadlines and the level of participation expected from each stakeholder during the next steps.
👥 The stakeholders targeted here are therefore, at a minimum:
Project team and internal coordinators of the project: the team is trained in the Bilan Carbone® method and therefore does not necessarily need to be a target of this first awareness & popularisation step (except for a knowledge update). However, it is imperative to ensure that an internal team is capable of facilitating these mobilisation phases with other stakeholders.
Management: broaden to other members of management and service managers who have not at this stage been sensitised or empowered.
Other stakeholders (internal employees, upstream and downstream stakeholders)
📊 For this Advanced level, specific messages must be adapted to the context and profile of the organization. The organization must become aware of what is being done in its sector of activity:
Sector constraints (regulatory frameworks, international targets, etc.)
Sector news (sectoral decarbonisation plans, think tanks, etc.)
Feedback from experience (possible voluntary commitments in the sector, examples of similar or competing organisations)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
To meet the mobilisation requirements of an Advanced level (reminders and updates of knowledge, adaptation of messages to the organisation's profile), the Bilan Carbone® method recommends sending a knowledge questionnaire beforehand: to assess the level of knowledge and adapt the awareness component and the level of depth.
Management is the primary target here: the training for decision-makers of the Bilan Carbone method meets the mobilisation requirements in step 1.
At this level of maturity, the mobilisation content can be reversed: it is the “already sensitised” management that communicates its feedback to disseminate, influence, and engage the sector, or the territory.
A priori for an Advanced level, most targets have already undergone awareness & mobilisation phases elsewhere. It is recommended not to neglect this step but to take advantage of this dedicated time to
Update and homogenise the level of interlocutors (possible turnover)
Expand to other internal or external targets
Maintain motivation with a dedicated strategy (frame the recurrence of mobilisation, vary the media, define the aim: general public, technical, or strategic).
Do you have a question about understanding? Consult the FAQ. The method is living and therefore likely to evolve (clarifications, additions): find the track of changes here.
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