3.1.5 - As a synthesis of the approach
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is to say the messages and content to be conveyed within the framework of the Stakeholder engagement.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are proposed in the annex to provide a few inspiring examples.
Here are the various recommendations that make it possible to meet the requirements in terms of Stakeholder engagement:
🗓️ In the synthesis of the approach
The method recommends facilitating this Stakeholder engagement phase at the close of thestep 6 - synthesis and reporting.
Beginner level: criteria H1, I1 and J1
For this first maturity level, closure of the approach is a key phase for Stakeholder engagement. The messages and contents to convey are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularization covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to give everyone a role in the success of the actions.
For all external stakeholders: A📢Reporting and communication : prepare a summary of the approach to send to stakeholders who request it, based on the results and deliverables obtained. Emphasise actions more than numbers in particular.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All of the organisation's stakeholders with regard to public reporting of the results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suited here.
Feedback workshop on impacts and selected actions (internal).
Intermediate level: criteria H2, I2 and J2
For this second maturity level, closure of the approach is a key phase for Stakeholder engagement. The messages and contents to convey are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularization covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (e.g. customers): A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, to promote good practices for use of the products sold.
For upstream external stakeholders (e.g. suppliers): A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (show how the company helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A📢Reporting and communication : publish a summary of the approach on its website, based on the results and deliverables obtained.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
A subset of external stakeholders: at least one upstream or downstream external stakeholder (customers or suppliers), depending on their impact in the Bilan Carbone®.
All of the organisation's stakeholders with regard to public reporting of the results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train the employees in charge of communication, with "golden rules" (how to communicate, how not to communicate).
Internal feedback workshop on the impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary specific to the supplier footprint.
For downstream stakeholders: display the information at the point of purchase of the product/service. Link awareness raising & customer communication.
Advanced level: criteria H3, I3 and J3
For this third maturity level, closure of the approach is a key phase for Stakeholder engagement. The messages and contents to convey are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularization covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (e.g. customers): A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, to promote good practices for use of the delivered products.
For upstream external stakeholders (e.g. suppliers): A 📢Reporting and communication of results: simplified emissions profile, main assumptions, uncertainties and selected actions. A 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (show how the company helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A 📢Reporting and communication : publish a transparent summary of the approach on its website (results, actions, and above all the methodology used).
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All external stakeholders
📊 For this Advanced level, specific messages must be adapted to the context and profile of the organisation. Compare the actions selected in the transition plan with those of the sector or competitors as far as possible. Put into perspective according to the classification of the “profiles” :
Profile or sector “lower‑emitting or decarbonising”: For an activity lower‑emitting, the objective is to influence (mobilise its internal staff on reducing their professional and personal footprint, mobilise its upstream and downstream value chain in dialogue and sharing of actions). The objective should not obscure the need to decarbonise (every degree and every tonne counts) nor to question its relevance in a low‑carbon world.
Profile or sector “very emitting”: For an activity very‑emitting : the objective is the possible carbon gain and not the carbon result at time t. The organisation is expected on its Transition Plan and the scale of its decarbonisation, more than on its current bilan. The objective is to focus its efforts on its issues and significant categories.
Profile or sector “at risk”: For an activity "at risk" one must consider the need to change the business model, to change activities. Address the actions, the means to do so from examples & lessons learned. The objective is to reach the organisation's overall vision and strategy.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train the employees in charge of communication, with "golden rules" (how to communicate, how not to communicate).
Internal feedback workshop on the impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary specific to the supplier footprint.
For downstream stakeholders: display the information at the point of purchase of the product/service, for example on invoices, with a dual indicator (price and CO2e). Link awareness raising and customer communication.
For the entire value chain: connect actors (workshops, debates, conferences) with feedback, good practices, initiate "action" working groups.
🗓️ For the evaluation of the approach
Regardless of the 3 maturity levels, the result of the evaluation of thestep 7 - evaluation and quality of the Bilan Carbone® is an additional element that can be reported/communicated in the same way as the synthesis of the approach.
Do you have a comprehension question? Consult the FAQ. The method is living and therefore likely to evolve (clarifications, additions): find the track of changes here.
Last updated