3.1.5 - In summary of the approach
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is the messages and content to be conveyed as part of the Stakeholder engagement.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are provided in the annex to give a few inspiring examples.
Here are the different recommendations that make it possible to meet the requirements in terms of Stakeholder engagement:
🗓️ In summary of the approach
The method recommends facilitating this Stakeholder engagement closing phase of thestep 6 - synthesis and reporting.
Beginner level: criteria H1, I1 and J1
For this first maturity level, closing the approach is a key phase for Stakeholder engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularisation covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to give everyone a role in the success of the actions.
For all external stakeholders: A📢Reporting and communication : prepare a summary of the approach to send to stakeholders who request it, based on the results and deliverables obtained. Emphasise actions in particular rather than figures.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All of the organisation's stakeholders regarding the public reporting of results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here.
Workshop to present impacts and selected actions (internal).
Intermediate level: criteria H2, I2 and J2
For this second maturity level, closing the approach is a key phase for Stakeholder engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularisation covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (for example customers): A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices for using the sold products.
For upstream external stakeholders (for example suppliers): A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (show how the organisation helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A📢Reporting and communication : publish a summary of the approach on its website, based on the results and deliverables obtained.
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
Some of the external stakeholders: at least one upstream or downstream external stakeholder (customers or suppliers), depending on their impact in the Bilan Carbone®.
All of the organisation's stakeholders regarding the public reporting of results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train the employees in charge of communication, with 'golden rules' (how to communicate, how not to communicate).
Internal workshop to present impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary, specific to the supplier footprint.
For downstream stakeholders: display the information when purchasing the product/service. Make the link between awareness-raising & customer communication.
Advanced level: criteria H3, I3 and J3
For this third maturity level, closing the approach is a key phase for Stakeholder engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key points of🧠Awareness and popularisation covered at the launch of the approach, to introduce the reporting elements. A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (for example customers): A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices for using the delivered products.
For upstream external stakeholders (for example suppliers): A 📢Reporting and communication of the results: simplified emissions profile, main assumptions, uncertainties and actions selected. A 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (show how the organisation helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A 📢Reporting and communication : publish a transparent summary of the approach on its website (results, actions, and especially the methodology used).
👥 The stakeholders targeted here are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All external stakeholders
📊 For this Advanced level, specific messages must be adapted to the context and profile of the organisation. Compare the actions selected in the transition plan with those of the sector or competitors where possible. Put them into perspective according to the classification of “profiles” :
Profile or sector “lower emitter or decarbonising”: For an activity less emitting, the objective is to influence (stakeholder engagement of its internal staff on reducing their professional and personal footprint, mobilise its upstream and downstream value chain in dialogue and in sharing actions). The objective should not obscure the need to decarbonise (every degree and every tonne counts) nor to question its relevance in a low-carbon world.
Profile or sector “very emitting”: For a very emitting activity : the objective is the possible carbon gain and not the carbon result at time t. The organisation is expected to present its transition plan and the scale of its decarbonisation, rather than its current assessment. The objective is to focus its efforts on its issues and significant categories.
Profile or sector “at risk”: For a “at risk” activity it is necessary to consider the need to change the business model, to change activities. Address the actions, the means to do so based on examples & lessons learned. The objective is to impact the organisation’s overall vision and strategy.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed :
The communication kit, particularly suitable here, to train the employees in charge of communication, with 'golden rules' (how to communicate, how not to communicate).
Internal workshop to present impacts and the actions targeted by the organisation to reduce them, such as the Bilan Carbone® Collage.
Creation of a "post-assessment memo" communication support (internal, management)
For upstream external stakeholders: transmission of a simplified summary, specific to the supplier footprint.
For downstream stakeholders: display the information when purchasing the product/service, for example on invoices, with a dual indicator (price and CO2e). Make the link between awareness-raising and customer communication.
For the entire value chain: connect actors (workshop, debates, conference) with feedback, good practices, initiate 'action' working groups.
🗓️ For the evaluation of the approach
Whatever the 3 maturity levels, the result of the evaluation of thestep 7 - evaluation and quality of the Bilan Carbone® is an additional element that can be presented/communicated in the same way as the approach summary.
All information on the operational boundary is documented and Do you have a comprehension question?Consult the FAQ . The method is living and therefore likely to evolve (clarifications, additions): find the.
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