3.1.1 - At the launch and framing of the Bilan Carbone®
What are the key steps to engage your stakeholders throughout the approach?
The method defines the expected outputs, that is the messages and content to be conveyed as part of the Stakeholder engagement.
Conversely, the method is intended to be flexible and does not impose specific means, tools or formats. Some resources are provided in the annex to give a few inspiring examples.
Here are the different recommendations that make it possible to meet the requirements in terms of Stakeholder engagement:
🗓️ At the launch and framing of the Bilan Carbone®
The method recommends facilitating this mobilisation phase during thestep 1 - initiating a Bilan Carbone®.
Beginner level: criteria H1, I1 and J1
At the start of the Bilan Carbone® approach, a 🧠 Awareness and popularisation of the issues is necessary. The messages and content to be conveyed are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, the objectives, the process, the timetable and the resources allocated to the project.
For all targeted stakeholders: understand why it is done : Present the elements related to the project context: basic awareness of energy-climate issues, some scientific foundations of carbon accounting, regulatory history and outlook, anticipation of physical and transition risks, presentation of the potential opportunities and co-benefits of the approach.
Specific to senior management: understand what its interest is : Present the vulnerabilities and opportunities of an organisation in general, and begin to address the remainder of the Bilan Carbone®.
👥 The targeted stakeholders are therefore, at minimum:
Project team and internal project coordinators
Management
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed, including a popularisation kit of the issues, particularly suitable here. Other formats may be relevant, such as setting up workshops (example: Climate Collage) that appeal to participants' emotions, focusing mainly on the issues and the initial lines of action.
Intermediate level: criteria H2, I2 and J2
At the start of the Bilan Carbone® approach, a 🧠 Awareness and popularisation of the issues is expected. The messages and content to be conveyed are:
For all targeted stakeholders: understand the approach : Present the elements related to the project launch, the objectives, the process, the timetable and the resources allocated to the project.
For all targeted stakeholders: understand why it is done : Present the elements related to the project context: advanced awareness of energy-climate issues, scientific foundations of carbon accounting, regulatory history and outlook, anticipation of physical and transition risks, presentation of the potential opportunities and co-benefits of the approach, openness to other planetary limits and related issues (adaptation, biodiversity, resource depletion).
Specific to senior management: understand what its interest is : Focus on the Bilan Carbone® issues of the organisation in question. The vulnerabilities and opportunities specific to the organisation (dependence on fossil fuels, regulatory, business, image, etc.) are addressed in step 2.5 of the approach. Begin to address the remainder of the Bilan Carbone®. Give examples of transition pathways of other organisations.
Specific to the project team: build skills in carbon accounting : Master the concept of emission factors (operation, changes over time), master the concept of uncertainties (operation, consequence of collected data), have orders of magnitude between activity data and associated emissions, have general figures on the sectors.
👥 The targeted stakeholders are therefore, at minimum:
Project team and internal project coordinators
Senior management, including the managers to involve in the approach (example: contacts from the various services of the organisation)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed :
A popularisation kit of the issues, particularly suitable here.
The setting up of workshops (example: 2 tonnes) that appeal to participants' emotions, and allow manipulation of orders of magnitude and debate on reduction actions.
The skill-building in carbon accounting can be done pedagogically via a practical case. For example via training part of the project team in the Bilan Carbone® method, as required at the Intermediate level.
Advanced level: criteria H3, I3 and J3
At the start of the Bilan Carbone® approach, a 🧠 Awareness and popularisation of the issues is expected. This knowledge is a prerequisite for a Beginner level of maturity. It is therefore primarily reminders and updates. The messages and content to be conveyed are:
For the project team and senior management: Some reminders to understand the approach, understand why it is done, understand what its interest is, as presented at the Intermediate level.
For the project team and senior management: Updating knowledge on what has changed since the last assessment (evolutions in scientific knowledge, events, news).
Specific to senior management: Tailor the awareness to the Bilan Carbone® issues of the organisation in question: vulnerabilities and opportunities specific to the organisation (dependence on fossil fuels, regulatory, business, image, etc.) addressed in step 2.5 of the approach. Report on what is being done in the sector (international targets, possible voluntary commitments in the organisation's sector, examples of other similar or competing organisations).
For this third maturity level, two additional mobilisation actions are expected:
The 🙋Empowerment of the organisation by addressing the importance of their roles and responsibilities in the transition:
Specific to senior management: Refine the role of the organisation (decarbonise itself, decarbonise others, influence), discuss and debate the change of economic model or systemic changes.
A 📢communication must be carried out at the launch of the approach:
Specific to internal employees or other external stakeholders: to engage them in the approach, remind them of the deadlines and the level of participation expected of each stakeholder during the next steps.
👥 The stakeholders targeted here are therefore, at a minimum:
Project team and internal project coordinators: the team is trained in the Bilan Carbone® method and therefore does not necessarily need to be a target of this first awareness & popularisation step (except for an update of knowledge). However, it is imperative to ensure that an internal team is capable of facilitating these mobilisation phases with other stakeholders.
Senior management: broaden to other members of senior management and service managers who have not at this stage been made aware or empowered.
Other stakeholders (internal employees, upstream and downstream stakeholders)
📊 For this Advanced level, specific messages must be adapted to the context and profile of the organisation. The organisation shall be made aware of what is being done in its sector of activity:
Sector constraints (regulatory frameworks, international targets, etc.)
Sector news (sectoral decarbonisation plans, think tanks, etc.)
Feedback (possible voluntary commitments in the sector, examples of similar or competing organisations)
☑️ [Examples and recommendations]
The method does not require the use of specific awareness-raising tools or formats, provided the above messages are conveyed. Nevertheless several formats are proposed :
To meet the mobilisation requirements of an Advanced level (reminders and updating of knowledge, adapting messages to the organisation's profile), the Bilan Carbone® method recommends sending a knowledge questionnaire beforehand: to assess the level of knowledge and adapt the awareness component and the level of depth.
Senior management is the priority target here: the training for decision-makers of the Bilan Carbone method meets the mobilisation requirements in step 1.
At this maturity level, the mobilisation content can be reversed: it is for senior management "already aware" to communicate their feedback to disseminate, influence, and engage the sector, or the territory.
In principle for an Advanced level, most targets have already undergone awareness & mobilisation phases elsewhere. It is recommended not to neglect this step but to take advantage of this dedicated time to
Update and harmonise the level of interlocutors (possible turnover)
Expand to other internal or external targets
Maintain motivation with a dedicated strategy (frame the recurrence of mobilisation, the variation of materials, frame the aim: general public, technical, or strategic).
All information on the operational boundary is documented and Do you have a comprehension question?Consult the FAQ . The method is living and therefore likely to evolve (clarifications, additions): find the.
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