3.1.5 - In summary of the approach
What are the key steps for engaging your stakeholders throughout the approach?
The method defines the expected outcomes, that is, the messages and content to be conveyed within the framework of Stakeholder Engagement.
Conversely, the method is designed to be flexible and does not impose any specific means, tools or formats. Resources are provided in the annex to give some inspiring examples.
Here are the various recommendations that make it possible to comply with the requirements in terms of Stakeholder Engagement:
🗓️ In synthesis of the approach
The method recommends running this engagement phase at the close of step 6 - synthesis and presentation.
Initial Level: criteria H1, I1 and J1
For this first maturity level, the closing of the approach is a key phase for engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key 🧠awareness and popularisation points addressed at the launch of the approach, to introduce the presentation elements. A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to give everyone a role in the success of the actions.
For all external stakeholders: A 📢presentation and communication: prepare a summary of the approach to send to stakeholders who request it, based on the results and deliverables obtained. Emphasise actions rather than figures.
👥 The targeted stakeholders are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All of the organisation's stakeholders with regard to the public communication of results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. However, several formats are proposed:
The communications kit, which is particularly suitable here.
Presentation workshop for impacts and selected actions (internal).
Standard Level: criteria H2, I2 and J2
For this second maturity level, the closing of the approach is a key phase for engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key 🧠awareness and popularisation points addressed at the launch of the approach, to introduce the presentation elements. A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (example: clients): A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices in using the products sold.
For upstream external stakeholders (example: suppliers): A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (showing how the company helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A 📢presentation and communication: publish a summary of the approach on its website, based on the results and deliverables obtained.
👥 The targeted stakeholders are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
Some external stakeholders: at least one upstream or downstream external stakeholder (clients or suppliers), depending on their impact in the Bilan Carbone®.
All of the organisation's stakeholders with regard to the public communication of results.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. However, several formats are proposed:
The communications kit, which is particularly suitable here, to train employees responsible for communications, with "golden rules" (how to communicate, how not to communicate).
Presentation workshop (internal) on the impacts and actions the organisation aims to take to reduce them, such as the Bilan Carbone® Fresk.
Creation of a "post-assessment memo" communications material (internal, management)
For upstream external stakeholders: transmission of a simplified summary specific to the supplier footprint.
For downstream stakeholders: display the information at the point of product/service acquisition. Make the link between awareness and client communications.
Advanced Level: criteria H3, I3 and J3
For this third maturity level, the closing of the approach is a key phase for engagement. The messages and content to be conveyed are:
For all internal stakeholders: A reminder of the key 🧠awareness and popularisation points addressed at the launch of the approach, to introduce the presentation elements. A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to give everyone a role in the success of the actions.
For downstream external stakeholders (example: clients): A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to encourage them to carry out their own Bilan Carbone®, encourage good practices in using the products delivered.
For upstream external stakeholders (example: suppliers): A 📢presentation and communication of results: popularised emission profile, main assumptions, uncertainties and selected actions. 🙋Empowerment to explain the co-benefits of the approach and highlight synergies (showing how the company helps its supplier reduce its footprint and vice versa).
For all external stakeholders: A 📢presentation and communication: publish a transparent summary of the approach on its website (results, actions, and particularly the methodology used).
👥 The targeted stakeholders are therefore, at a minimum:
All internal stakeholders (project team, management, and all employees).
All external stakeholders
📊 For this Advanced level, specific messages must be adapted to the context and profile of the organisation. Compare the actions selected in the transition plan with those of the sector or competitors where possible. Put into perspective according to the classification of "profiles":
"Lower-emitting or decarbonising" profile or sector: For a lower-emitting activity, the objective is to influence (engage internal employees to reduce their professional and personal carbon footprint, engage the upstream and downstream value chain in dialogue and action sharing). The objective must not obscure the need to decarbonise (every degree and every tonne counts) or to question the relevance of the activity in a low-carbon world.
"Very high-emitting" profile or sector: For a very high-emitting activity: the objective is the possible carbon gain, not the carbon result at a given point in time. The organisation is expected to deliver on its transition plan and the scale of its decarbonisation, more than on its current assessment. The objective is to focus its efforts on its significant issues and emission categories.
"At-risk" profile or sector: For an "at-risk" activity, the need to change the business model or activities must be considered. Address actions and ways to do this using examples and feedback. The objective is to reach the overall vision and strategy of the organisation.
☑️ [Examples and recommendations]
The method does not require the use of specific awareness tools or formats, as long as the above messages are conveyed. However, several formats are proposed:
The communications kit, which is particularly suitable here, to train employees responsible for communications, with "golden rules" (how to communicate, how not to communicate).
Presentation workshop (internal) on the impacts and actions the organisation aims to take to reduce them, such as the Bilan Carbone® Fresk.
Creation of a "post-assessment memo" communications material (internal, management)
For upstream external stakeholders: transmission of a simplified summary specific to the supplier footprint.
For downstream stakeholders: display the information at the point of product/service acquisition, for example on invoices, with a dual indicator (price and CO2e). Make the link between awareness and client communications.
For the entire value chain: Connect the actors (workshop, debates, conference) with feedback, good practices, initiate "action" working groups.
🗓️ For the evaluation of the approach
Regardless of the 3 maturity levels, the result of the evaluation from step 7 - evaluation and quality of Bilan Carbone® is one more element that can be presented/communicated in the same way as the synthesis of the approach.
Do you have a comprehension question? Consult the FAQ. The method is a living document and therefore subject to change (clarifications, additions): find the change log here.
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